The Operational Bottleneck
As a fast-growing resume review and career guidance platform, Tracn managed student enrollments, mentor allocations, resume optimization requests, and marketing across fragmented spreadsheets and disparate SaaS tools. Lack of centralized candidate tracking caused onboarding delays, while their social media and paid advertising efforts lacked automated lead capture and retargeting pipelines.
Architectural Engineering & Execution
Koravio architected an end-to-end platform infrastructure: a custom ERP to manage candidate portfolios, mentor scheduling, and resume review pipelines; an integrated student CRM that delivers real-time WhatsApp milestone notifications; an automated social media engine that publishes career insights and hiring trends across LinkedIn and Instagram; and targeted digital marketing funnels with automated lead nurturing that dramatically reduced customer acquisition costs.
Key Quantified Outcomes
- Candidate enrollment conversion rate increased by 68% from organic social and paid traffic
- Student onboarding and resume review turnaround accelerated by 75% inside the unified ERP
- Customer acquisition cost (CAC) dropped by 42% through automated multi-stage marketing funnels
- Over 12,000+ candidates guided seamlessly with automated mentor allocation and billing
Integrated Technology Stack
Koravio tied our entire career platform together: ERP, CRM, social media automation, and digital ads. Our candidate onboarding is 75% faster and our conversions jumped 68%.